One week after BN biscuits were launched in the UK in the late 90s, everyone was singing the theme tune – “BN BN do dooo do do do, BN BN do doo doo do”. It was wedged in everyone’s minds and as such sales went through the roof.
It was marketing genius. Whoever decided to change the words to “Mah Na Mah Na” is probably single-handedly the man who allowed BNs to compete in a highly competitive biscuit market at the time. David Brent and co even sang the theme on “The Office” to much hilarity.
The biscuits themselves were damn tasty, and it was refreshing that everytime I opened my plastic Sonic the Hedgehog/Super Mario/Newcastle United plastic lunchbox I was greeted by a biscuit smiling at me.
It didn’t stop me biting his face off and enjoying the gorgeous chocolaty filling sandwiched between the two biscuits, which provided me with plenty of energy to go kick a ball around in the yard five minutes after demolishing my packed lunch.
They weren’t around for long though, as Clubs, Montanas, Triples and Jammy Dodgers regained their market share, and BNs were taken off British shelves for good, only to be sold on the continent. Screw booze cruising, I’m tempted to rock up in Calais and buy myself heaps of the happiest biscuits ever!
Before BNs my favourite snack would be a Trio bar – think of a Club but with the added bonus of toffee in the middle. No disrespect to Clubs, after all I do like a lot of chocolate on my biscuit, but if given the option of toffee as well who’s going to turn that down?
But just like so many of the chocolate bars I liked, including Nestle’s Secret bar (which is probably the greatest chocolate bar ever) Trios were discontinued apparently only six years ago but I haven’t sampled the three-flavoured sensation for at least a decade, unlike this guy who decided to do something about it…
So I say if you like me want more variety in the biscuit section of your favourite supermarket, head to this site to bring back BNs and here to get some more Trios in your life. Forget the general election, this is where your vote counts in 2010.